Stop Wasting Ad Budget. Start Getting Real ROI.
Every rupee you spend on advertising should work harder. Our media buying experts plan, launch, and optimise paid campaigns across Google, Meta, and beyond — targeting the right people at the right time for maximum return on ad spend.
Our Approach to Paid Media
We treat your ad budget like our own money. Every campaign is built on data, tested rigorously, and optimised continuously.
Precision Audience Targeting
We go beyond basic demographics. Using interests, behaviours, lookalike audiences, and custom intent signals, we find your ideal customer and show them your ads at exactly the right moment.
Data-Driven Optimisation
Every rupee of your ad spend is tracked, measured, and optimised. We run continuous A/B tests on creatives, audiences, and bids to consistently improve your cost per lead and ROAS.
Multi-Platform Campaigns
From Google Search and Display to Facebook, Instagram, LinkedIn, and programmatic networks — we manage your entire paid media mix from a single, unified strategy.
Transparent ROI Reporting
No vanity metrics. Every report includes actual business metrics: cost per lead, cost per acquisition, revenue generated, and ROAS — presented in plain language.
Platforms & Ad Types We Manage
How We Launch Your Campaigns
Audit & Strategy
We audit your current ad account, analyse competitors, and define your campaign strategy, KPIs, and audience segments.
Creative & Setup
We build your ad creatives, write compelling copy, set up campaigns, and configure conversion tracking.
Launch & Learn
Campaigns go live. We monitor spend, quality scores, and conversion signals closely in the first 7–14 days.
Optimise & Scale
We cut what underperforms, scale what works, and continuously refine targeting and bids to improve your ROAS.
Media Buying Management Plans
Transparent management fees, separate from your ad budget.
Starter
- 1 platform (Google or Meta)
- Campaign setup & strategy
- Audience research
- 2 ad creatives per month
- Weekly performance review
- Monthly report
Growth
- Google Ads + Meta Ads
- Full funnel strategy (TOFU → BOFU)
- A/B testing (creatives + audiences)
- 6 ad creatives per month
- Retargeting campaigns
- Landing page recommendations
- Bi-weekly reporting calls
Enterprise
- All platforms managed
- Programmatic advertising
- Custom audience segments
- Unlimited ad creatives
- Conversion rate optimisation
- Dedicated account manager
- Weekly strategy calls
- Real-time dashboard access
Frequently Asked Questions
What is media buying?
Media buying is the process of purchasing advertising placements — on Google, Facebook, Instagram, YouTube, and other digital platforms — to reach your target audience. A good media buyer negotiates the best placements, manages budgets efficiently, and continuously optimises campaigns to maximise return on ad spend (ROAS).
How much ad budget do I need to start?
For meaningful data and results, we recommend a minimum ad budget of ₹15,000/month for a single platform. To run multi-platform campaigns effectively, a budget of ₹30,000–50,000/month yields much better data and faster learning cycles.
How long before I see results from paid ads?
Google Search Ads typically deliver results within the first week. Meta (Facebook/Instagram) campaigns usually take 2–4 weeks as the algorithm learns your audience. A full quarter (3 months) of data is usually needed to truly optimise and scale a campaign.
Is my ad spend included in your fee?
No. Our management fee covers strategy, setup, creative guidance, optimisation, and reporting. Your ad budget goes directly to Google, Meta, or the respective platform — we never mark it up.
Do you create ad creatives?
Yes, we provide ad creative direction and produce static image ads and copy. For video ads, we work with our video editing team. For Growth and Enterprise clients, we include a set number of creatives each month.
Ready to Make Every Ad Rupee Count?
Book a free strategy call. We will audit your current ad account and show you exactly where you are leaving money on the table.